J A Kemp has once again been recognised as a leading firm of trade mark practitioners by World Trademark Review 1000. All four of J A Kemp 's trade mark partners have also been ranked.
Nicholas Richardson, research editor for the WTR 1000, explains:
A strong brand is vital to success in today 's intensely competitive and increasingly globalised market. Trademarks are key tools through which businesses can protect the goodwill and reputation inherent in their brands, and build and maintain demand for their products and services.
As a result, external advisers play a crucial role in developing and implementing brand strategies for both local and international markets and in protecting these vital assets in the face of infringement. It is thus imperative to choose the best legal counsel and the WTR 1000 serves as an essential guide in today 's brand-focused economy as well as highlighting the health of the trademark marketplace.
Individual practitioners, law firms and trade mark attorney practices qualify for inclusion in the WTR 1000 on receiving sufficient positive feedback from market sources. The extensive research process was conducted over a four-month period by a team of full-time analysts and involved nearly 1,500 face-to-face and telephone interviews with trade mark specialists across the globe.